TRAI new SMS Regulations

As many of you may be aware, the Telecom Regulatory Authority of India
(TRAI) recently issued new regulations on the SMS industry in India.
These regulations are designed to significantly curb the sending of
unsolicited commercial SMSes to consumers. Starting from Feb 1st 2011
every SMS service provider has to adhere to the new TRAI NCPR
(National Consumer Preference Register (NCPR)) guidelines. Check
www.nccptrai.gov.in for more details on new TRAI guidelines.
New Policies

According to the New TRAI guidelines, No SMS provider is allowed to
deliver SMSes to NDNC/NCPR listed mobile numbers. So, Starting from
Feb 1st 2011 way2sms does not deliver SMSes to NDNC//NCPR Listed
mobile numbers.
TRAI New guidelines does not allow any service provider to use Numeric
mobile number as the sender. So, Starting from Feb 1st, way2sms is
changing its Message structure.

- All messages sent via way2sms will be sent as " TD- XXXXX" as the
sender. No Longer you can use your mobile number as sender

- Your Mobile number and a 8 letter Nick name will be inserted in your
message by default. However you can continue to enjoy 140characters
  message same as before. We thank you for your cooperation.